Opening Doors for Students that Refuse to Quit

by Carol Bross-McMahon

For adult learners who are first-generation or non-traditional students, the path to a degree or credential is rarely straightforward. These students are often balancing jobs, families, finances, and unfamiliar systems. 

Yet they show up, determined to build a better future for themselves and their families. 

This is the community served by The Chatfield Edge (chatfieldedge.org), a nonprofit dedicated to helping these resilient learners transform their lives, elevate their families, and strengthen the fabric of our community.

The organization was born from a pivotal moment in 2022, when Chatfield College closed due to declining enrollment and leaders asked, “What might come next?”

They knew the kinds of support they wanted to offer students, but their ideas needed shape and clarity. Through collaborative workshops with board and staff, The Marketing Pack helped crystallize their strategic vision into clearly defined offerings that could be communicated to students, community volunteers, and donors alike.

Today, The Chatfield Edge provides a vital lifeline of support to non-traditional students in Greater Cincinnati, offering highly personalized, wraparound support. One-on-one guidance, financial assistance, mentoring, and unwavering encouragement ensures scholars that they are not alone as they rise above adversity and reach the finish line.

“The Marketing Pack helped us through the transition, from managing communications around the closure of Chatfield College to creating our new organization's name and logo,” said Bob Elmore, President/Executive Director. “They remain our marketing partner, helping us share the stories of our students, who are at the heart of it all.” 

To learn more, volunteer, or support their mission, visit chatfieldedge.org. Attend their Open House on Tuesday, December 8.

The Marketing Pack helps nonprofits turn big missions into big impact. From strategic planning and branding to collateral, email marketing, newsletters, annual reports, social media, websites, and more. We bring the strategy, creativity and marketing horsepower to help you make a bigger impact. Your mission becomes our mission.

Learn more at mktgpack.com

Contact: Carol Bross-McMahon, carol@mktgpack.com