Social Media Specialist, PMC
Join ThinkTV as our Social Media Specialist! Create engaging content, grow our digital communities and bring fresh ideas to life across social platforms. We’re looking for a creative, motivated go-getter ready to tell great stories and connect audiences with public media.
Social Media Specialist
ThinkTV | Dayton, Ohio
Full-Time | $45,000–$55,000
Know what makes people stop scrolling? We want to meet you.
ThinkTV is looking for a creative, curious and motivated Social Media Specialist who knows that great social media is more than filling a content calendar.
You'll help tell the stories of ThinkTV, CET and Public Media Connect, finding the moments worth sharing, creating content people actually want to watch and helping us connect with our communities in meaningful ways.
This is a hands-on role for someone who likes to create, experiment, learn and make things happen.
What You'll Do
You'll have the opportunity to:
- Create engaging social-first content, including graphics, photos, short-form video, Reels and Stories.
- Manage and publish content across our social media channels.
- Find great stories throughout our organization and turn them into compelling social content.
- Engage with our online communities and help build meaningful relationships with audiences.
- Help plan and execute organic and paid social campaigns.
- Use analytics to understand what's working—and adjust when it isn't.
- Cover programs, events and community activities in real time.
- Keep an eye on trends, emerging platforms and new ways to reach audiences.
- Work with colleagues across Programming, Production, Education, Development and Communications.
Who We're Looking For
We're less interested in checking every traditional box and more interested in what you can actually do.
You might have built your experience through a communications or marketing role, nonprofit work, media, internships, freelance projects, education—or simply by building a strong body of digital work.
You'll probably thrive here if you:
- Have experience creating and managing social media or digital content for an organization or brand.
- Can write well and know how to adapt your voice for different platforms and audiences.
- Know your way around major social platforms and understand what makes content work on each.
- Can create graphics and/or edit video using tools such as Adobe Creative Cloud, Canva or comparable platforms.
- Are organized enough to manage a content calendar but flexible enough to jump on a great idea.
- Can work independently, collaborate with different personalities and receive feedback without losing your creative spark.
- Bring good judgment to what you post, how you engage and when you ask questions.
Two or more years of relevant professional experience is preferred, but not required. A bachelor's degree is not required.
Why Public Media?
At ThinkTV and CET, our work reaches beyond a feed. We create and share content that educates, informs, entertains and connects communities throughout Southwest Ohio.
You'll get to work with everything from PBS programming and local productions to education, community initiatives, events and stories happening right here in our region.
And you'll have room to bring ideas to the table.
Salary: $45,000–$55,000, depending on experience.
Station Base: ThinkTV, Dayton, Ohio. Occasional travel between Public Media Connect locations and some evening/weekend work for events and real-time coverage may be required.
Ready to show us what you can do?
Apply with your résumé. Qualified applicants will receive a short questionnaire where you'll have an opportunity to tell us more about your experience and share examples of your work.