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Marketing & Community Outreach Manager

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Marketing & Community Outreach Manager
Housing Opportunities of Northern Kentucky (HONK)
Covington, Kentucky
Job Summary

Housing Opportunities of Northern Kentucky (HONK) is seeking an energetic professional with an engaging personality to help low-income households realize their dream of owning a home!  Join our faith-based non-profit with over 30 years of experience creating affordable homeownership opportunities.  Take the lead on developing and implementing a marketing and communication plan; build strategic relationships; plan special events; and lead outreach efforts to expand HONK’s impact on the families and individuals we serve.

Job Description

Position Description:  Marketing & Community Outreach Manager


Reports to:  Executive Director

Payroll type:  Full-time, Salary

Days/Hours of Work:  Office is open from 8am – 4:30pm Monday-Friday.  Will need to occasionally flex schedule to support evening or weekend meetings and events.

Desired timing of hire:  Immediate

Location:  502 Fry Street, Covington, KY 41011


About Housing Opportunities of Northern Kentucky (HONK):  HONK is a faith-based, non-profit organization with over 30 years of success in guiding families and individuals on the path to homeownership.  Our opportunities are created by rehabbing homes and building homes using volunteer labor and donations to keep our homes affordable.  Many of the households we serve are not only first-time homeowners, but the first generation in their family to own a home. 

We help prepare each household for homeownership using a supportive lease-to-own program.  Our clients live in their HONK home, typically for 12-18 months, before buying it.  During this time, we work with them to improve credit, reduce debt, develop savings, and otherwise prepare for the physical and financial realities of becoming a homeowner.  This preparation has brought tremendous long-term success to our homeowners over the years.  With broad support from our NKY communities, HONK has now helped 110 NKY households to achieve homeownership.



Marketing & Communication

  • Develops and leads the implementation of a comprehensive marketing and communication plan in alignment with the organization’s strategic plan
  • Plans special events and collaborative opportunities
  • Further develops HONK’s involvement in a vintage car collection
  • Supports annual giving campaigns and fundraising activities
  • Supports the cultivation, solicitation, and stewardship of individual donors, businesses, and foundations
  • Assists with the management of a donor management and acknowledgement system
  • Maintains accurate records and provides regular reports on goals in the marketing and communication plan

Community Outreach

  • Creates and helps implement an annual outreach plan to grow and retain HONK’s client, volunteer and donor base
  • Maintains relationships with collaborative partners and cultivates new ones
  • Participates in relevant councils, commissions, committees and relevant community meetings
  • Develops outreach materials (newsletters, brochures, flyers, electronic media, etc.) to effectively convey the mission of HONK
  • Develops and schedules outreach presentations; communicates with staff regarding coverage and responsibilities
  • Cultivates HONK’s social media presence to attract clients, volunteers, and donors
  • Leads the development and coordination of special events including open houses, groundbreaking ceremonies, donor/partner/volunteer appreciation activities, presentation of new client welcome baskets/gifts, holiday baskets/gifts, etc.
  • Maintains accurate records and provides regular reports on goals in the outreach plan

Other Duties

  • Works in collaboration with staff and volunteers to meet the goals of the Strategic Plan
  • Contributes to and coordinates efforts with HONK’s Development & Marketing Committee
  • Assists with Candid Seal of Transparency, BBB accreditation, CHDO recertification, etc.
  • Performs additional tasks as needed to assist HONK in its mission, while exercising the highest moral and ethical practices as a representative of HONK and its faith-based foundation


  • Bachelor’s degree in Marketing, Communications, English or other relevant field, or equivalent knowledge and experience
  • Excellent written communication skills, strong sense of visual design and strong presentation skills
  • High-level organization skills with attention to detail
  • Ability to manage multiple projects and work effectively with a diverse population
  • Outgoing and engaging personality with confidence to interact face-to-face with individual and corporate donors
  • Ability to prepare and present oral and written reports on marketing and outreach activities, to track and assess progress and address program deficiencies as they occur
  • Proficient in Microsoft Office, including MS Word, Outlook and PowerPoint
  • Knowledge and experience with social media platforms, email marketing and/or website management
  • Experience with non-profits and experience planning events preferred

Organizational Expectations:

  • Supports HONK objectives, principles, and values
  • Interacts effectively with HONK staff, volunteers and clients
  • Adheres to HONK policies and procedures, and acts in a professional manner
  • Suggests ways to improve organizational success

Compensation:  $40,000 - $48,000 commensurate with experience 


  • Health Care
  • Paid Holidays
  • Personal Time Off
  • Eligible for Simple IRA Retirement Plan after 1 year

Submit resume with a cover letter and three professional references for consideration by August 15, 2024 to David Hastings at Housing Opportunities of Northern Kentucky (HONK), 502 Fry Street, Covington 41011 or via e-mail to 

HONK is committed to a work-life balance and will consider candidates interested in hybrid and other flexible arrangements that meet the needs of both the organization and the candidate.

HONK is an inclusive work environment and an equal opportunity employer.  All qualified candidates will be considered equally.

Thank you to our sponsors and partners

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